Buyers Products Expands Sales Team

The work truck equipment company recently added two new district managers and a national accounts manager.

Wade Falkenthal
Wade Falkenthal

Buyers Products, a manufacturer in the work truck equipment industry, recently announced the addition of two new district managers and a national account manager.

Buyers appointed Harold Berg to the position of district sales manager. Berg will be working in the New England states (Massachusetts, Vermont, Maine, Virginia, Rhode Island, New Hampshire, Connecticut), as well as Quebec and New Brunswick, Canada.

In this role, Berg will be responsible for representing Buyers Products and its associated brands (SnowDogg, SaltDogg, ScoopDogg and DumperDogg) throughout the territory. He has 22 years of sales experience in the truck equipment industry, most recently serving as regional sales manager at J&J Dump Bodies & Trailers. Berg earned a bachelor’s degree in business from Salisbury University in Salisbury, Maryland.

Jeff Bays was also appointed to the position of district sales manager at Buyers. His territory includes Idaho, Montana and Wyoming, as well as Alberta and Saskatchewan, Canada. In this role, Bays will be responsible for representing Buyers Products and its associated brands throughout the territory. Before coming to Buyers, Bays was co-owner and general manager of AD Performance, a small chain of performance parts shops for all-terrain vehicles, utility-terrain vehicles and motorcycles. Prior to that, Bays was involved in the work truck equipment industry in a wide range of sales and service capacities. He earned his associate’s degree in business management online from Miller Motte Technical College.

Buyers appointed Wade Falkenthal as its new national accounts manager. In this role, Falkenthal will represent Buyers Products and its associated brands, working with selected Buyers accounts that have national reach. Falkenthal previously served as national accounts manager at Power Products. He earned his bachelor’s degree in finance from the University of Wisconsin-La Crosse in La Crosse, WI.

“We are very excited to add these experienced and energetic individuals to our team,” said Dave Zelis, director of sales and marketing at Buyers Products, “Their combined truck equipment industry product knowledge is an asset that strengthens our entire sales team and benefits our customer base.”

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