The Construction Marketing Association announces a national webcast and survey regarding construction lead service best practices and effectiveness. The panel discussion and survey results will be presented at the November 15, 2018 webcast (1 pm CST).
Panelist and industry veteran Chris Noble of Dodge Data & Analytics, and CMA Chairman Neil Brown will shed insights into construction lead services. The webcast is free to both CMA members and non-members.
The anonymous and confidential survey will identify the most popular lead services for Architectural, Engineering and Construction (AEC) firms of all types and sizes, along with building product manufacturers (BPMs), and equipment manufacturers. The survey also identifies spending trends for lead services, and ultimately construction lead service effectiveness.
“Lead services are key to the sales and financial well-being of all types of construction firms, building products and equipment manufacturers,” states Neil M. Brown. “Our panel discussion and national survey will identify insights and trends regarding lead services.”
To register for the free Construction Lead Services Webcast link to:
http://www.constructionmarketingassociation.org/CMI_Events.cfm.
To take the Construction Lead Services Survey link to: https://www.surveymonkey.com/r/Construction-Leads-Survey-2018
Meet the Panel
ABOUT Chris Noble
As New Business Development Manager for Dodge Data & Analytics, Chris focuses on building product manufacturers, providing customers with Dodge business intelligence services that help them to remain competitive and grow.
Chris has held sales and sales management positions of increasing responsibility within Dodge Data & Analytics (formerly McGraw Hill Construction) for the past 30 years, focused on serving key customers including building product manufacturers, distributors, general contractors, subcontractors and other firms involved in the commercial, institutional and residential construction industry. Prior to joining McGraw Hill Construction, Chris held sales and sales management positions at McBee Systems and Motorola.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been Chief Marketing Officer (CMO) of numerous marketing and digital agencies for the past 20 years, managing some of the most successful brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the consulting, Brown was a brand manager at Ideal Industries (electrical products), and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He earned a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.