After a yearlong, nationwide search to find the optimal balance of business environment, standard of living and workforce, Groupe PSA has chosen to establish its new North American headquarters in Atlanta, GA. The French multinational automobile and motorcycle manufacturer’s headquarters will be operational by February 2018. A core team has already been set up to build the strategy and steer its execution.
“We looked at every aspect of the Atlanta community and found it to be the most suitable location for us,” said Larry Dominique, President of PSA North America. “While the overall business environment, standard of living and university system played an important part in our decision, our unique needs in terms of technology, mobility innovation and car culture ultimately identified Atlanta as our perfect choice.”
With its five world-renowned car brands, Peugeot, Citroën, DS, Opel and Vauxhall Motors, Groupe PSA is one of the largest car manufacturers in the world, and the second largest in Europe. In October 2017, Groupe PSA launched Free2Move — a smartphone-based mobility aggregation platform positioned to meet changing customer demands — in North America. It will begin operations in Seattle, and will add more providers and roll out to new cities.
“We’re thrilled that Groupe PSA – the second largest carmaker in Europe and one of the top mobility providers in the world has picked Atlanta as its new North American home,” said Governor Nathan Deal. “Groupe PSA joins a growing family of automotive manufacturers and suppliers operating here in Georgia. This announcement is a great win for our state and yet another testament to the strength of our business environment and infrastructure.”
In April 2016, Groupe PSA announced the return to the U.S. market in a three-phase strategic plan: mobility services, followed by mobility services with Groupe PSA’s vehicles, and finally retail sales. .
“I am very pleased that Groupe PSA has selected Atlanta for its North American headquarters and look forward to working with the company’s executive leadership to grow their operations here,” said Mayor Keisha Lance Bottoms. “Atlanta’s automotive sector continues to expand, and the city is now home to three leading European automotive company headquarters, including Groupe PSA, Mercedes-Benz USA and Porsche Cars North America. Automotive companies are attracted to Atlanta’s highly educated workforce, a strong research and technology community, and easy access to Europe and points across the world through Hartsfield-Jackson Atlanta International Airport.”
Groupe PSA employs more than 200,000 individuals worldwide, with an annual revenue of $60 billion and 3.6 million vehicles sold annually. Georgia is home to more than 320 automotive facilities that employ more than 27,800 Georgians. Groupe PSA will be the third North American headquarters in Atlanta of a major global Original Equipment Manufacturer.
“Attracting foreign direct investment is critical to making Atlanta’s economy globally competitive, and it is great news to have Groupe PSA, Europe’s second-largest carmaker, invest in our city,” said Dr. Eloisa Klementich, president and CEO of Invest Atlanta. “We look forward to working closely with Groupe PSA as they take this step of re-entering the North American market. They are the 20th company to announce a headquarters relocation or major expansion in Atlanta since 2010, which has created a total of nearly 11,000 new jobs.”
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