Toro will market only Ditch Witch-branded large horizontal directional drills and riding trenchers, eliminating the Toro brand from these two categories, including the Toro DD2226 and DD4050 HDD models, and the RT600 and RT1200 ride-on trenchers. All Toro-branded walk-behind trenchers remain in the lineup, as does the Toro ProSneak 365 vibratory plow.
The move comes as Toro integrates various underground products acquired in its acquisition of Charles Machine Works last year, including the Ditch Witch, American Augers, and Trencor brands. According to a press release, the move “will allow the company to rationalize its product offering in the underground construction market quickly and efficiently.”
Rick Rodier, Toro group VP, construction business, said in a prepared statement:
“We continue to be very excited about the expertise, knowledge and understanding of the underground business that the Charles Machine Works companies bring to our organization. Throughout the ongoing integration process, we continue to be impressed by their market-leading position, strong product portfolio and best-in-class channel. It is these factors that have influenced our decision to concentrate on the Charles Machine Works’ product portfolio and brands in the underground product category going forward.”
Toro’s Dingo compact utility loaders, concrete and masonry mixers, and compaction equipment will continue in the portfolio.
Source: Toro
