HWKN has unveiled Bushwick Generator, a new office campus meant to embody the Brooklyn neighborhood’s energy and tradition of disruptive entrepreneurship.
As part of the campus’ design, the light-industrial buildings that existed on site were reimagined as part of the new building’s foundation. Atop this base, HWKN designed a brick-clad, sculptural, gem-like volume that introduces a vertical focal point in the neighborhood and comprises 400,000-sf of workspace.
In order to create working environments that reflect the lively, unique exterior form, the design invites the surrounding neighborhood’s energy inside with areas for public programming. These spaces can be used for exhibitions, performances, and social events, bringing together office tenants with community members in a bustling center that offers something to tenants and Bushwick locals alike.
To further open the building to the street, a corner of the existing light-industrial structures is sliced off at the base, creating a triangular entrance that continues the faceted geometry to the ground plane and carves out space for a sidewalk plaza. Above this, a landscaped outdoor terrace activates the area where the rectangular base meets the vertical gem. This unique amenity can serve as a breakout space, an informal meeting area, or a venue for public events.
The octagonal floor-plates can be flexibly subdivided, allowing the building to host businesses ranging from start-ups and growth-phase companies to established industry leaders. The building’s form creates distinctive interior work environments with 270-degrees of exposure, flooding each floor with natural daylight and panoramic views of Brooklyn and Manhattan.
The campus is slated for completion in 2023. The build team includes HWKN (design architect), Land Collective (landscape design), Salamon Engineering Group (MEP), Philip Habib & Associates (civil engineer), and Titan Engineers (structural engineer).
Related Stories
AEC Innovators | Apr 15, 2024
3 ways the most innovative companies work differently
Gensler’s pre-pandemic workplace research reinforced that great workplace design drives creativity and innovation. Using six performance indicators, we're able to view workers’ perceptions of the quality of innovation, creativity, and leadership in an employee’s organization.
Laboratories | Apr 15, 2024
HGA unveils plans to transform an abandoned rock quarry into a new research and innovation campus
In the coastal town of Manchester-by-the-Sea, Mass., an abandoned rock quarry will be transformed into a new research and innovation campus designed by HGA. The campus will reuse and upcycle the granite left onsite. The project for Cell Signaling Technology (CST), a life sciences technology company, will turn an environmentally depleted site into a net-zero laboratory campus, with building electrification and onsite renewables.
Mixed-Use | Apr 4, 2024
Sustainable mixed-use districts: Crafting urban communities
As a part of the revitalization of a Seattle neighborhood, Graphite Design Group designed a sustainable mixed-use community that exemplifies resource conversation, transportation synergies, and long-term flexibility.
Office Buildings | Apr 2, 2024
SOM designs pleated façade for Star River Headquarters for optimal daylighting and views
In Guangzhou, China, Skidmore, Owings & Merrill (SOM) has designed the recently completed Star River Headquarters to minimize embodied carbon, reduce energy consumption, and create a healthy work environment. The 48-story tower is located in the business district on Guangzhou’s Pazhou Island.
Adaptive Reuse | Mar 30, 2024
Hotel vs. office: Different challenges in commercial to residential conversions
In the midst of a national housing shortage, developers are examining the viability of commercial to residential conversions as a solution to both problems.
Sustainability | Mar 29, 2024
Demystifying carbon offsets vs direct reductions
Chris Forney, Principal, Brightworks Sustainability, and Rob Atkinson, Senior Project Manager, IA Interior Architects, share the misconceptions about carbon offsets and identify opportunities for realizing a carbon-neutral building portfolio.
Office Buildings | Mar 28, 2024
Workplace campus design philosophy: People are the new amenity
Nick Arambarri, AIA, LEED AP BD+C, NCARB, Director of Commercial, LPA, underscores the value of providing rich, human-focused environments for the return-to-office workforce.
Office Buildings | Mar 27, 2024
A new Singapore office campus inaugurates the Jurong Innovation District, a business park located in a tropical rainforest
Surbana Jurong, an urban, infrastructure and managed services consulting firm, recently opened its new headquarters in Singapore. Surbana Jurong Campus inaugurates the Jurong Innovation District, a business park set in a tropical rainforest.
Adaptive Reuse | Mar 26, 2024
Adaptive Reuse Scorecard released to help developers assess project viability
Lamar Johnson Collaborative announced the debut of the firm’s Adaptive Reuse Scorecard, a proprietary methodology to quickly analyze the viability of converting buildings to other uses.
Sustainability | Mar 21, 2024
World’s first TRUE-certified building project completed in California
GENESIS Marina, an expansive laboratory and office campus in Brisbane, Calif., is the world’s first Total Resource Use and Efficiency (TRUE)-certified construction endeavor. The certification recognizes projects that achieve outstanding levels of resource efficiency through waste reduction, reuse, and recycling practices.