Video continues to dominate social media and consistently gets the highest levels of interaction and engagement from followers.
When our team attended the Social Media Marketing World conference in 2016, it seemed every conversation and every presentation had something to say about video. At the 2017 conference, it was all about live streaming video. It was touted as the game changer we were all waiting for.
So it's no surprise that live streaming video has the edge for marketing impact. Studies have shown that viewers watch live streams 3x longer than pre-recorded video.
This is great news for architects because it means a live video, which is simpler to produce, can be more effective than a costly scripted and produced video.
Even better, live streaming tools are more readily available, easy to use and right at your fingertips with Facebook, Instagram, and Twitter.
Not sure what to talk about in your live video? No worries! As an architect, you have great visuals and action to work with – here are three ideas to get you started.
- Take a walk-through showing an in-progress look during construction of one of your projects.
- Live stream from the ground breaking or grand opening event.
- Share a behind-the-scenes look at your team at work.
If you’re nervous about going live, do a few practice runs and record video on your smartphone to review and adapt your "on air" style. In no time, you’ll be a live-streaming pro!