Tuesday, August 20, 2013

Did Online and Offline Marketing Have a Shotgun Marriage?

If you create a less confusing, consistent marketing message across OFFline and ONline media, you will be miles ahead of the competition. How? Once again, let’s start simply.

5 Things You Can Do NOW for Integration, Simplification and Results:
  1. Repurpose your best offline promotions into your online promotions. They should have the same theme, voice, message and offer, if any. No confusion for your CSRs, techs or customers.
  2. Incorporate print promotions with online by using QR codes that become coupons or deeper offers. (These are simple to do and make you look instantly more relevant.)
  3. Invite your website visitor to receive your offline newsletter, which is an instant lead-capture. And the inverse is also true…
  4. Make your newsletter point to your website with continuation articles, more advice and valuable promotions.
  5. The Right Balance: Let your Social page be 70% entertaining, 30% promotional. Social sites should have the same theme, messaging, look and voice of your main website.
Use the proven model from billion-dollar marketers. Rethink your marketing path from “ad to phone” to the entire world of integrated messages. This will drive traffic, calls and profits right past the competition straight to you.

You can get no-cost training that shows precise steps to eliminate inconsistency and confusion, and maximize your opportunity by getting on the Advanced Access List for the video training series; it’s packed with juicy dollars and cents case studies, content that actually worked and a neat list of bonuses rarely given away.


Adams Hudson will be conducting “The Ultimate HVAC Lead Generation Formula” video training series (his HOTTEST video training event to date) starting on August, 26th, 2013. In it, you’ll hear AND see the richest Case Studies, techniques and red-hot marketing strategies ever compiled for ONline and OFFline contractor marketing. PLUS, he’s giving away a pile of bonus training, downloads and samples throughout. Learn more in this short video. Limited to the first 255 contractors who get in.

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