The printed wrap is designed to look like the iconic IKEA Frakta shopping bag and covers scaffolding during works by main contractor McLaren to transform the former Topshop building into a new store for the Swedish furniture giant.
The installation comprises of six fully engineered offset frames provided by Embrace. Five of these carry a silhouette line drawing of the building itself, complete with the highly recognisable Westminster City Council street nameplates in their original positions.
The final banner section replicates the giant blue Frakta bag with three dimensional handles.
The project required 1,000 linear metres of scaffold tubes for the offset frames and uprights, and 2,400 square metres of printed PVC-free scaffold wraps – an area equivalent of 44 double-decker buses.
Greg Forster, Managing Director at Embrace Wraps said: “Working at such an iconic location for IKEA has been a blast. Once again, we have been appointed to deliver a spectacular installation.
“We provided our full project management service from creative design for the building silhouette design, on site co-ordination with the main contractor McLaren to the print and install, working closely with the scaffolding contractor TRAD.”
