Construction Marketing Blog

Digital Marketing Transformation in the Construction Industry

Construction Marketing Blog

Digital marketing transformation is a red-hot business trend. Construction Marketing Association Chairman Neil M. Brown recently authored an article on the subject for Construction Business Owner, July 2019 Edition. WHAT IS DIGITAL MARKETING TRANSFORMATION?

Best Practices for Event Follow-Ups

Construction Marketing Blog

Event marketing is a proven strategy for success. In fact, according to statistics, 73% of B2B marketers say live events are better than other tactics for customer engagement.

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How to Keep Your Construction Site Safe

Construction Marketing Blog

If you’ve been on a construction team or helped out a construction site, you understand the importance of maintaining a functional work environment.

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Key Construction Tradeshow Tactics for Delivering ROI

Construction Marketing Blog

Trade shows offer construction companies a unique way to connect with their target audiences for a little face-to-face time. There’s really nothing like it today.

You Can't Improve Construction Safety from Inside a Filing Cabinet

How mobile technology can mitigate risk, save money, and provide a competitive advantage.

Social + Strategy = Fresh Ways to Find and Engage New Hires

Construction Marketing Blog

For small to mid-size businesses the hiring process is often ongoing throughout the year. Marketers need to step in and help companies realize the value of social networking platforms to help with their constant state of recruiting.

Incorporate These 4 Video Trends into Your 2019 Marketing Efforts

Construction Marketing Blog

Video content has taken its rightful place in construction companies’ strategic marketing conversations. It provides a powerful way to communicate your brand, share your story, and build relationships through sight, sound and motion.

Build Quality Leads with Enhanced Google Ads Tactics

Construction Marketing Blog

The construction market is expected to remain competitive in 2019 and that’s a positive position for companies. A strong market correlates to higher demand and more potential business for you to gain. It may also cause more competitors to enter the construction services space as well.

2018 STAR Awards: Final Entry Deadline

Construction Marketing Blog

The 2018 Construction Marketing Association STAR Awards are well underway. We have already received some outstanding submissions and are looking forward for more to come. Have you entered in for your chance to win? Our final entry deadline is October 26, 2018.

2019 Construction Marketing Outlook Webcast and Survey

Construction Marketing Blog

The Construction Marketing Association (CMA) announces a national webcast focused on marketing plans and priorities for 2019 in the architectural, engineering, and construction (A/E/C) industry. The free webcast for members and non-member is scheduled for Thursday, January 17, 2019 at 1 pm CST.

Construction Lead Services – Webcast and Survey

Construction Marketing Blog

The Construction Marketing Association announces a national webcast and survey regarding construction lead service best practices and effectiveness. The panel discussion and survey results will be presented at the November 15, 2018 webcast (1 pm CST).

Social Media Summit – Construction – Webcast and Survey

Construction Marketing Blog

The Construction Marketing Association (CMA) announces a webcast and survey regarding social media marketing usage and best practices in the construction industry.

What is a Reinforcing Bar Used For?

Construction Marketing Blog

Concrete is a popular building material that’s often preferred for its sturdiness. During construction, reinforcing bars, or reo bars, are added to offer tensile strength, allowing the concrete to bond more effectively.

Choosing the Right Size Dumpster For Your Next Project

Construction Marketing Blog

Every construction project results in waste that has to be eliminated to create space for free movement of people and things. The trash is usually created when certain structures are demolished.

What You Need to Build a Successful Construction Business

Construction Marketing Blog

The construction business is rising again as the economy improves and outlooks are brighter, which is great for construction business owners. It is an exciting prospect to stop surviving and start thriving and growing your business!

5 Steps to Building Custom Doors For Your Barn

Construction Marketing Blog

When building your barn door, you want to make it in a way that makes it easy to operate. You don’t want it too cumbersome or hard to operate. Building a barn door is a process, and missing even a single step may leave you with a door too hard to open and close.

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How to Assess Your Water Heater to Determine if it Needs a Repair

Construction Marketing Blog

You probably never put much thought into it, but a water heater is one of the most important pieces of equipment in your home. You use it to heat the shower, cooking water, hand washing and a lot more. These are things that are easy to ignore, until you can’t have them.

Construction Marketing Strategies That Won’t Demolish Your Budget

Construction Marketing Blog

If you hope to expand the client base for your construction company, excellent marketing is essential. Fortunately, it doesn’t have to be expensive. Several time-tested strategies won’t strain your budget. Here are seven smart, cost-effective ideas for maximizing your marketing reach. Leverage Search Engine Optimization. In today’s world, people turn to the internet when they want information. That makes an appealing, user-friendly website is vital.

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What Does the Future of Construction Technology Look Like?

Construction Marketing Blog

As more and more technological advances come to light, one thing we’d like to wonder is how does this affect construction? With everything from AI to autonomous vehicles in mind, how will we see the construction industry take advantage of such advances?

Eco-Friendly Construction Practices That Could Save the World

Construction Marketing Blog

Looking at the great natural disasters of 2017, it’s clear we all need to do our part to preserve the planet. Construction businesses are in a great position to contribute to conservation efforts, so why not take on that responsibility?

Securing Your Construction Business Online with SSL Technology

Construction Marketing Blog

The internet has made it easy and affordable to connect with your customer base and advertise your small business, but online your construction company could be at risk without a strong website security plan. That’s where SSL encryption can help.

Contractor Website Best Practices

Construction Marketing Blog

An excellent website is no longer an option for any type of construction, remodeling, or trade contracting firm. Fact is, website excellence is now a requirement for business success.

5 Things to Look For in a Waterproofing Company

Construction Marketing Blog

If you are looking to prevent a water problem in your home or you want to repair a faulty basement, you will need to hire a good waterproofing company for this role. Your home is your greatest asset and this means that you have to be very careful with the contractors that you bring in to do repairs.

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What you need to know about Plasma Cutting and Welding in the Modern Era

Construction Marketing Blog

The welding process has improved dramatically over the past few decades. Today, welding and plasma cutting procedures are fast and more precise, thanks to the invention of highly advanced equipment.

10 reasons to choose Custom Home Builders in Charlotte

Construction Marketing Blog

Owning a home is an important investment. Many homeowners find it hard to decide on whether to buy a home or have one custom built. With the help of a general contractor in charlotte , recent research shows that many people are opting for custom home builders.

Social Media in Construction – 2018 Survey Results

Construction Marketing Blog

The Construction Marketing Association conducted a national survey to identify the effectiveness of different social media approaches of architectural/engineering/construction (AEC) professionals.

4 Modern Kitchen Ideas

Construction Marketing Blog

So, you are planning to remodel your kitchen in the near future, but you want more than just the traditional design and ideas? The kitchen is considered the heart of the home so you want to make it look inviting for not just your family members but your guests as well.

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What You Need To Know About Solar Solutions for Street Lighting

Construction Marketing Blog

Solar technology is not a new concept. Developed in the 17th century, this technology has made a significant impact in both developed and developing countries. In the last few years, however, solar power has become tremendously popular. .

How to Get a Job in Construction

Construction Marketing Blog

In the yesteryears, it was difficult for one to land a job, let alone one within the construction industry. People did not have access to the kind of technology we have today. Imagine, you had to knock on different doors to get jobs. . Nowadays, getting a job is not that of a challenge.

Why Are Weather Delays Such a Big Issue in the Construction Industry?

Construction Marketing Blog

This year has seen some of the most brutal natural disasters in recent history. Hurricanes and beyond have ripped apart all kinds of construction and infrastructure and plenty of areas in the US face rebuilding: Texas, Florida, Puerto Rico. The reconstruction of these regions will be difficult.

How to Avoid Disputes in Construction

Construction Marketing Blog

Disputes in the construction industry are very common. Solving a dispute is much easier than preventing it in the first place. However, most investors and contractors don’t seem to realize this until they find themselves in the midst of such a problem.

3 Wooden Furniture Making Tips

Construction Marketing Blog

Wooden furniture is not going away any time soon. Carpenters and woodworkers have continually found ways of reinventing and reincarnating wood furniture over time. This is done by coming up with creative designs and shapes that ensure that wooden furniture remains stylish for the long haul.

4 Tools That Are Helpful to Have When Cutting Drywall

Construction Marketing Blog

Drywalls have significant benefits from a normal plaster wall installation. One is that you do not usually have problems installing it. If you have experience in DIY projects, then this will not be a challenge. You can call in a professional installer for a few consultations; however, installing a drywall is something that you can learn to do. Besides that, the drywall serves as a critical component to your home’s infrastructure. Now, you may require installing something extra on the wall.

Create Your Best Construction “About” Page

Construction Marketing Blog

Customers who view your “About” page spend 22.5% more than those who don’t. If they’re looking over your “About” page, it’s already a good sign, but you don’t want to lose them there.

Small Projects to Make Your Kitchen Look New

Construction Marketing Blog

Even the most loved and lived-in kitchens can benefit from a sprucing up after just a few years of constant use. Making an older kitchen look new again doesn’t have to be a big budget ordeal. A few carefully chosen DIY home projects can have your kitchen look brand new for a fraction of the cost of a remodel. The projects do not have to be major structural upgrades or big appliance purchases.

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Construction Marketing Association Announces 2018 Outlook Webcast

Construction Marketing Blog

The construction world is constantly changing and it’s important to keep up.This is why we would like to invite you to an upcoming webcast designed to teach you best practices, identify trends, and discuss what’s next for the construction-marketing world.

3 Tips to Improving the Strength of Concrete With Mesh

Construction Marketing Blog

Reinforcing mesh in concrete is used to improve the tensile strength of the concrete by helping it hold together hence limiting cracking. However, not all concrete requires reinforcement.

Pre-Qualification of Construction Managers – An Essential Ingredient for a Successful Project

Construction Marketing Blog

With ever-increasing costs of construction and the need to complete quality construction projects in a timely and safe manner it is critical that owners utilize professional and ethical designers and constructors on their project teams.

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2018 Construction Marketing STAR Awards – Call For Entries

Construction Marketing Blog

The Construction Marketing Association announces a CALL FOR ENTRIES for the annual Construction Marketing STAR awards. The program recognizes marketing effectiveness in the construction industry in North America and worldwide. Winning entries are posted in STAR Awards Winners Gallery.

Promoting Your Construction Business Offline

Construction Marketing Blog

We are constantly pushing digital forms of marketing – email, SEO, etc. – because of its great potential for exposure and leads. But that doesn’t mean offline tactics are ineffective. When done right, offline forms of marketing can see a very good ROI.