One of the best methods of SEO to get your architecture firm ranking high on the search engines is to add a blog to your current website.
A blog not only provides prospective clients with valuable and insightful information, which shows them that you're a firm of talented professionals, it will also help your website rank higher in search results. This is thanks to your unique, high-quality content that includes relevant keywords and answers the questions those prospects are searching.
Think of it this way: Every article and piece of fresh content you add to your website will create a landing point full of useful information your potential clients will love. And when you use appropriate keywords and backlinks in your blog posts and articles, Google will love you too and you will see your website move up the ranks in search results in no time at all.
Your blog articles also help you to build brand authority online. When you start to blog regularly, every week or every month, you’ll be in a better position to pull in up to 67% more leads per month than architecture firms that don’t blog.
When a prospective client faces a challenge or problem, they head to Google to find the answer. If you have a blog article answering those questions, these prospects are more likely to click on your article link in search results and read your content. This will also help them to view you as the go-to source for their architectural needs and queries.
Long-form online content (blog posts or articles over 5,000 words long) is an especially effective choice for showcasing your extensive industry knowledge and increasing trust in your firm.
Plus, if you can keep them coming back to your website on a regular basis, you'll be the first name that comes to mind when they look to hire an architect for their next project.