The Marginalization of BIM


1. All stakeholders – Owners, Contractors, A/E’s, Facility Users, Oversight Groups, ant the Community benefit from IPD (integrated project delivery) and “IPD-lite” which is JOC (Job Order Contracting).  The latter is a form of IPD for renovation, repair, sustainability, and minor new construction.

2. Existing and emerging technology and business processes such a BIM and cloud computing will enable and drive higher collaboration and productivity within the Architecture, Engineering, Contraction, Owner, and Operations sector.

3. Culture change is the current barrier to change, not technology or proven processes or lack of efficient delivery methods.  Collaboration, despite noteworthy examples to the contrary, is largely foreign to our industry.  Design-bid-build and low bid practices have created adversarial relationships in many/most cases.  Even “newer” processes such as design-build are lacking vs. IPD and JOC.

4. Contracts should reflect, support and embed the goals of the associated project delivery method, however, the project delivery method set the tone and determines the success/failure of most projects in concert with the professionalism of the team.

5.  The altered global economic and environment landscape, combined with collaborative cloud computing (the “Facebook for Life-cycle BIM”) will drive continued growth of IPD and JOC.

6.  LEAN and continuous improvement are indeed philosophies.  IPD, JOC, and BIM are methodologies, embedded within supporting technology to affect LEAN within the AECOO sector.  BIM, without LEAN, IPD, and JOC is indeed marginalized.

 

The BIM Framework - BIMF

6 thoughts on “The Marginalization of BIM

  1. What is a “_marginalized BIM_” in terms of a specific AECOO Firm of average size? Please help me visualize what you mean in terms of a specific organization of people, departments, workflows, pro-forma statements, contractors, sub-contractors, clients, and specific contractual documents (BIM Deliverables).

    The BIM 2.0 Terms and Definitions team of the Implementation Committee just finished defining the key terms. This will be a continuing effort – and getting additional terms being used could be useful in knowing more about general perceptions.

    Thanks

    Bob

  2. Hello Bob,

    Hi Bob,

    Great question/comment… and kudos to the SmartBuildingAlliance and BIM 2.0 team etc….

    “Marginalized BIM” is basically what most of us deal with today. For example, BIM is the life-cycle management of facilities (built environment) supported by digital technology. As such is it components are process, methodology, common taxonomy/lexicon, technology, ….
    BIM without a collaborative project delivery method, is just one example of marginalized BIM. You will have nice 3-D pictures, however, the linked information will not be in a reusable format for all relevant constituencies. Further, the basic tenants of BIM will be ill supported.
    Can you have IPD, for example, without BIM in terms of Revit, ArchiCAD, etc etc. Absolutely. Can you have BIM without IPD or some form of collaborative project delivery method? No. Not without marginalizing BIM. Just one example.

  3. Bob,

    My term for marginalized BIM is “lonely BIM” which is what most firms create these days. At best, in today’s environment, lonely BIM is cobbled together in a federated BIM model – aka Katy’s Castle or Humpty Dumpty BIM – and the thrown over the wall to the owner who has neither the expertise nor the inclination, in-house – to rebuild the block castle or put Humpty Dumpty together again.

    I’m pressing owners to adopt and implement formal IPD Procurement Programs and am willing to help if they will hire me.

    James

  4. Thanks to your blog I became aware that emerging technology and business processes like BIM, cloud computing will bring in collaboration within Architecture, Contraction, and much more.

  5. Pete, Kudos on the site.
    As a collaborative BIM advocate since 2000 I’ve seen the difference collaborative design and delivery can make to projects for the benefit of the participating stakeholders (Design Team, Construction Team and Owner Team). In various forms it can, at a minimum cut risk significantly for everyone and at a maximum return savings to team members during the design and execution phases of a project to something like 10 to 20 percent of project budget. And that ain’t hay. mystringslinks.blogspot.com and nosilos.com has more if you are interested.

    1. Thank you Andrew.
      Collaborative construction methods save money, are win-win for participants, and typically generate longer term relationships. It’s merely a matter of education across all participants..Owners, Contractors, Subs, AE’s, Oversight Groups, etc.

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