When is BIM not BIM?


BIM, Building Information Modeling, actually consists of three M’s…. BIM3 if you will…  Modeling, Models, and Management.

Since the “accepted” definition of BIM is the life-cycle management of the built environment supported by digital technology, it’s easy to see that BIM is part process and part technology, with the goal of developing and using current, accurate, shared information to optimize proactive decision-making.

Unfortunately the AECO sector (Architecture, Engineering Construction, Operations) sector is currently “silo” and “first cost” centric, not to mention relatively technophobic.   Major culture change across all stakeholders must take place before BIM can be understood, let alone practiced, on a widespread basis.

Building Information Modeling: A BUSINESS PROCESS for generating and leveraging building data to design, construct and operate the built environment during its life-cycle.  Stakeholders  have access to accurate, shared information  on demand, enable via interoperability between technology platforms and common terms, definition, metrics and benchmarks.

Building Information Model: The DIGITAL REPRESENTATION of physical and functional characteristics of the built environment.  As such it serves as a shared knowledge resource for information about a facility, forming a reliable basis for decisions during its life-cycle from inception onwards.

Building Information Management: The strategic vision for ORGANIZATION, COLLABORATION, andCONTROL of the business process by utilizing principles and guidelines for Information  Architecture  (i.e.a digital prototype) to effect the sharing of trustworthy information over the entire life-cycle of a physical asset. The benefits include centralized and visual communication, early exploration of options, sustainability, efficient design, integration of disciplines, site control, as-built documentation, etc.– effectively managing the digital decision support model of an asset from conception to retrofitting to final retirement over the course of a century or more.

Thoughts? Comments?

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