We Clearly Struck a Nerve...

Recently, I asked contractors from across the industry to attend the “Ultimate HVAC Lead Generation Formula” Training Series. It truly was a great event, and it generated an EXTREME amount of feedback.

For once in my life, I was speechless at the number of marketing questions submitted before, during and after the event. Many were answered in the videos, several on the MasterMind Webinar, and the ones that weren't will be answered in a series of blog posts (like the one below).

We clearly hit a nerve with this event, and are happy to have helped hundreds of contractors get on the path to simplifying, unifying and multiplying leads, sales and profits.

For those contractors who do them right, maintenance agreements are the bread and butter of year-round cash flow and steady work in season and out. But what is the “right” way to do them? We had a few questions come in asking just that. 

     Q: I always worked from the world of mouth referrals. Now, I would like to expand my service maintenance contracts. So, I would like to learn the best strategy and what will work most efficiently. Hope you will teach me!!!!

Peter Zarovsky

Temperature Zone, Inc.

     A: This’ll be short and sweet: For every service or replacement call you get for the rest of your life, offer it! Do the “With and Without” price close. Follow up with a CSR. Then a letter. Then a newsletter 4x per year. With an email ‘bump,’ 12 times per year.

And in case I need to repeat, repeat, repeat myself: Do this on every service or replacement call for the rest of your life. It can ALL be automated. You WILL see Agreements go up.

To read more of the questions asked throughout the Training Series, click here. Or if you have a marketing question of your own, feel free to send them to coachingquestion@hudsonink.com and a marketing coach will be in touch.