Digging into hit rates: The devil is in the details
Construction Marketing Ideas
DECEMBER 17, 2016
In the previous post, I reported on Society for Marketing Professional Services (SMPS) Foundation research about hit rates. The report provides some industry-wide benchmarks, indicating that on average about architects, engineers and contractors report about four in 10 “wins” — with contractors on the lower side and engineers on the higher side The next question, though, […].
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