How One Company is Using Shoes to Shine a Positive Light on the Skilled Trades
Construction Business Owner
DECEMBER 20, 2017
Attention to detail, dedication and love of the craft: these are just a few qualities of the skilled tradesmen that keep our industry going. But with busy jobsite schedules and an ever-changing economy, the high-quality work that they produce sometimes goes unnoticed in favor of moving on to the next project. CBO recently caught up with Dave Schneider, chief marketing officer at Red Wing, to talk about the company's new initiative, America Working, that aims to shine a light on the hard work of
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