The glory and bane of differentiation: It’s so easy, but so hard. (and a trip down memory lane to Washington DC post office)
Construction Marketing Ideas
JULY 22, 2018
Sometimes I think that one of marketing’s biggest principles — the importance of product/service and brand differentiation — reflects one of its biggest paradoxes. It seems that effective differentiation is either so dumbly simple you don’t even think about it, or so challengingly difficult that no matter how hard you try, how much money you […].
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