How To Attract Profitable Construction Clients
Contractor Bookkeeping
MARCH 10, 2023
A USP (Unique Selling Proposition) is a compelling reason for your target market to choose your construction business over your competitor's. Examples range from cutting-edge service and product features to simply being more convenient and easier to find for the target market. But it all boils down to meeting your local market's needs in a more accurate and improved way than the competition and being able to market these points more effectively.
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