A Marketing Planning Checklist
Construction Marketing
MAY 6, 2010
Marketing plans come in a number of “shapes and sizes”, from a detailed strategic marketing plan with extensive market segmentation and competitive intelligence, to an annual tactical plan with budgets and calendars, to a plan in support of a new product launch. One of the most basic types of marketing plans is a checklist that identifies a broad range of elements or steps required for typical marketing initiatives.
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