Quick Market Testing and Key Marketing Measurements Using Pay-Per-Click Search
Construction Marketing
JULY 12, 2010
by Eric Gagnon. Print direct mail is a powerful means for market-testing sales copy, promotions, pricing, and other critical aspects of your marketing program. Online pay-per-click (PPC) advertising programs , such as Google AdWords, can also be used as a powerful, effective, and very fast method for testing many aspects of your marketing program’s sales copy, benefits, headlines, pricing and other key product positioning features, for all other marketing programs, not just online advertis
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