Home Center Retail Opportunities for Construction Brands
Construction Marketing
SEPTEMBER 7, 2010
Many construction brands in building materials, fixtures, supplies, tool and related categories sell to industrial or pro channels of distribution, as well as retail home centers like Home Depot and Lowe’s. Construction Marketing Advisors works with brands selling both channels, and has witnessed some trends: home center retailers becoming increasingly active in developing brands, and dictating manufacturers’ branding initiatives, from packaging and merchandising, even product assortment.
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