Can There Be Too Many Great Marketing Ideas?
Help Everybody Everyday
JULY 5, 2012
I imagine you deal with this a lot. Someone at your firm has this great marketing idea that you should implement. It’s a sure sign that the staff member sees the importance of marketing and wants to contribute. You certainly don’t want to discourage that and their idea is actually pretty good. In fact, it’s great. Unfortunately, your firm may be suffering from “great idea-itis” and you have just walked into a minefield.
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