Basically, we're part of a very changing economic/business landscape. History will detail the following, but I don't believe it's ever "going back" to how it used to be.
Reasons within three big changes:
1) The seismic shift in information exchange (internet, consumer as 'voice', social viralism)
2) Declining/stagnant real estate values (often south of the mortgage owed, making foreclosure a strategy instead of involuntary hardship) and
3) Consumerism conflict: how we "value" vendors and "justify" purchases. The rules have dramatically shifted.
Evidence supporting #1 above: news media now sees their role to gain audience in the "24/7/365 News Orgy" as out-sensationalizing everyone else.
This means "News" headlines today shift more often than Charlie Sheen during a mudslide. In the news last WEEK were, "Economic Confidence Boosts Retail Outlook" followed by "Consumers Holding Back Citing 'No Confidence".
You wonder if they are TRYING to turn us into paranoid schizophrenics, or if that's just a bonus.
The shifts in communication and commerce have caused reactions in marketing and selling. Big ones.
Once "sensational" marketing has been diluted, lost. You can't out-scream everyone. "High-pressure selling" is the business equivalent to having a sexually-transmitted disease. And "waiting for the phone to ring" is the Old-School admission that you're somewhere between geriatric and irrelevant.
Back to my original treatise: The 'old' ain't coming back. Leaving you with one question -
Will you LEAD amid these changes, or WATCH as the leaders use the changes to win?
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