Strategic Construction Marketing Tools
Construction Marketing
MARCH 12, 2013
As mentioned in a previous blog post on market research , there are several options for gathering information about customers and their buying preferences and purchase intentions. But what are some of the strategic tools that can be employed to assist in marketing decision-making? Below we will share several popular strategic marketing tools including internet-based competitive intelligence, market segmentation, perceptual maps, the growth-share matrix, and product life cycle analysis.
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