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Marketing To Home Improvement Retailers: Line Reviews

Construction Marketing

This is the final entry in a three-part blog series on marketing to home improvement retailers. Part one gave an overview of the retail home improvement category and shared the results of a survey on retail marketing practices. Part two covered home improvement retail merchandising and packaging. Following are examples.

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Rising Mortgage Rates Prompt Would-Be Sellers to Stay in Place and Renovate

Pro Builder

Home sales may be slowing and home prices may be falling, but with sizable equity gains from record home appreciation, homeowners are moving full speed ahead with renovation projects. As a result, home improvement retailers like Home Depot and Lowes are reporting strong quarterly earnings and rising stocks. By the end of Q1 2022, ??Americans

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Real Estate Investment Trusts (REITs): Understanding the Construction Connection

Construction Marketing

Equity REITs own and operate income-generating real estate properties, while mortgage REITs invest in mortgages and other real estate debt instruments. Hybrid REITs combine the characteristics of both equity and mortgage REITs. You’ll find different types of REITs. Choosing REITs to Invest In Clueless about the REITs to invest in?

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6 guideposts for cities to create equitable transit-oriented developments

BD+C

Multifamily Housing Affordable Housing Office Buildings Retail Centers Shopping Centers Transit Facilities Despite the best efforts of city governments and their transportation departments, transit-oriented-development projects often unintentionally burden existing residents and small businesses in the area.

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More Homeowners Want Home Improvements, But Done Themselves

Pro Builder

This means more green for retailers like Home Depot and Lowe’s, which have been faring well during the pandemic already, according to CNBC. According to the Wells Fargo research note, 88% of the 1,000 consumers surveyed said they plan to increase their retail spending for home improvement.

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Homebuyers Boost Recovery of Multiple Sectors

Pro Builder

Looking at the car sales, looking at the retail activity, looking at the housing data, it has been pointing to a really bigger recovery story,” said James Knightley, an economist at ING Groep NV. “If If you’ve got a job and feel pretty secure and you see your equity holdings rise in value, you’re probably still feeling pretty good.”.

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How Employer-Assisted Housing Programs Are Paving a Path to Homeownership

Pro Builder

One of the nation’s biggest employers, Amazon, recently announced a Housing Equity Fund worth more than $2 billion “to preserve existing housing and create inclusive housing developments through below-market loans and grants to housing partners, traditional and non-traditional public agencies, and minority-led organizations.” New-Home Sales.