Equipment East Adds Branch in Brockton, Massachusetts

Oct. 23, 2020

Equipment East has opened a third location, in Brockton, Massachusetts. The new store will serve its Doosan customers in the south shore of Massachusetts and nearby areas, including Cape Cod and the surrounding islands.

Owner Giovanni Albanese renovated the 26,000-square-foot building inside and out, and it includes five overhead, drive-in service bays; two loading docks; and a wash bay. A dedicated service technician and truck are based at the new location.

The new Brockton location sells Doosan articulated dump trucks; crawler, wheel and mini excavators; log loaders; and wheel loaders. Customers can rent Doosan machines at the dealership, as well as buy genuine Doosan parts.

Albanese founded Equipment East in September 2009, headquartered in Dracut, Massachusetts, and added Doosan in 2013.

“It’s been exciting to play a role in watching its acceptance and the machine population in our area grow,” Giovanni said in a prepared statement. “We’re giving the major players good competition. We are a force to be reckoned with. We have a machine that is equal or better than the competition, and we are glad to be part of it.”

Equipment East has been recognized by Doosan as a top performing dealer in five different years since 2013. To qualify as a top performing dealer, dealers must excel in sales, parts and service capabilities in their respective markets.

“It’s been exciting to watch Equipment East grow and prosper in Massachusetts and New Hampshire,” said Adam Howard, regional director, Doosan Infracore North America, in a statement. “We’re pleased to partner with Giovanni and Gilda, and the entire team at Equipment East. Since becoming a Doosan dealer, Equipment East has made significant inroads in their area to advance the Doosan brand of heavy construction equipment.”

Source: Doosan Infracore North America