Friday, September 9, 2011

And You Think Your Trade is a Commodity?



I was, as usual, running late for my airport departure. I'm rarely giddy about cavity searches, peanuts disguised as a meal and sitting next to people who consider deodorant optional.

Yet, I'd made arrangement with the nice girl in the lobby for a cab at 2:20. "He'll be here," she assured. At 2:15, I give her an expectant glance. "He's already out front," she motions towards a black car. Not just any black car either.


It was the shiniest black car in all of DC, where shiny black cars compete at a different level. Next to it was a man in business casual, holding a black and white umbrella with a gold cab company logo on it. Soon as he saw me heading toward him, he popped the trunk.


Before I could say anything he asked, "Are you well rested for your flight, or are you hoping to rest during the flight?" He beamed this friendly question - later becoming important - and I answered, "Depends on who I'm sitting next to." He laughed, and in an instant, had carefully placed my bags into the immaculate trunk, motioning me to the rear seat.


As I turned toward the car, he whisked the door open. His manners were so different, I scanned for the hidden camera in case this was a big joke. Once in the car, my shock factor increased notably.


First, it didn't reek like the Sherwood Forest cocktail most cabbies use to disguise their lack of automotive hygiene. It was just clean. There was no debris, no crumbs, and wait... what is that...


Magazines. There were several magazines in the seat backs, including that day's Washington Post. "Take your pick," said Mr. Woods, whose name was on a professional sign preceded by, "Your Travel Host". This was a far cry from the normal hand-scrawled legal requirement duct taped to the seat back with a mug shot. "Travel Host". Nice touch.


He caught my glance in the rearview mirror, "I must ask you to please refrain from smoking since I'm allergic." I told him I was too, so not a problem. (Yet note his request with justification.) He confirmed the airline and airport, and we merged into traffic.


Just to make this scene even more eerie and hidden camera-ish, he said the unthinkable -


CLICK to see what Mr. Woods actually asked, and how your company can copy this.

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