Step aside New York and L.A., The Atlantic’s CityLab finds that not all design jobs have these two trendy hotspots as their epicenters.
CityLab Editor at Large Richard Florida worked together with occupational data provided by the labor market data and research firm EMSI to identify geographic clusters of the design sector – architects and landscape architects; commercial and industrial designers, graphic designers, fashion designers, interior designer, and others. His analysis included both designers working for firms and self-employed freelancers.
Around 625,000 Americans are employed in the design sector, a decline of about 12,000 since the Great Recession.
The analyst zoomed into specific metro areas (those with more than a million people) and mapped out the number of workers in the design sector, median wages and regional share of designers for the largest 51 U.S. metros.
Florida developed a stat named the location quotient (LQ), which measures the concentration of a given occupation in a metro area to its concentration across the country. Hence, an LQ of 1 indicates the occupation’s share matches the national average, an LQ of 2 is double that, and so on.
Though the concentration of fashion designers expectedly falls on New York first and L.A. second, Florida’s findings indicate four clusters of design fields concentrated in a city other than those two, and here they are:
Detroit – Commercial and Industrial Designers
Commercial and industrial designers that design manufactured products like cars, toys and appliances are centered in the rust belt, with Detroit’s LQ leading at 5.7.
Seattle – Architects
With an LQ of 2.42, Seattle was far above New York, which came in tenth, and Los Angeles, which came in twentieth.
Minneapolis – Graphic Designers
The Twin Cities tops the list of graphic designers with an LQ of 1.7., which Florida thinks is “driven by its long-standing strength as a center for marketing and advertising.”
San Francisco – Self-employed Designers
It’s only natural that San Francisco, the hub of start-ups, would also invite a lot of independent, self-employed designers of all fields. With an LQ of 2.06, the City by the Bay is ahead of Los Angeles and New York, with tech hubs San Jose, San Diego and Austin between them.
Visit CityLab to learn more and view maps of the United States with bubbles showing the concentration of workers in the design sector.
Related Stories
Mass Timber | Jun 10, 2024
5 hidden benefits of mass timber design
Mass timber is a materials and design approach that holds immense potential to transform the future of the commercial building industry, as well as our environment.
Lighting | Jun 10, 2024
LEDs were nearly half of the installed base of lighting products in the U.S. in 2020
Federal government research shows a huge leap in the penetration of LEDs in the lighting market from 2010 to 2020. In 2010 and 2015, LED installations represented 1% and 8% of overall lighting inventory, respectively.
Education Facilities | Jun 6, 2024
Studio Gang designs agricultural education center for the New York City Housing Authority
Earlier this month, the City of New York broke ground on the new $18.2 million Marlboro Agricultural Education Center (MAEC) at the New York City Housing Authority’s Marlboro Houses in Brooklyn. In line with the mission of its nonprofit operator, The Campaign Against Hunger, MAEC aims to strengthen food autonomy and security in underserved neighborhoods. MAEC will provide Marlboro Houses with diverse, community-oriented programs.
Office Buildings | Jun 6, 2024
HOK presents neurodiversity research and design guidelines at SXSW 2024
Workplace experts share insights on designing inclusive spaces that cater to diverse sensory processing needs.
Architects | Jun 4, 2024
HED and Larson Incitti Architects merge, combine Denver staff
HED, a leading national architecture and engineering firm, today announced a merger with award-winning, Denver-based Larson Incitti Architects (LIA). The merger combines LIA's staff with HED's Denver office, significantly expanding the local team and leveraging community relationships to create new opportunities across multiple market sectors.
Airports | Jun 3, 2024
SOM unveils ‘branching’ structural design for new Satellite Concourse 1 at O’Hare Airport
The Chicago Department of Aviation has revealed the design for Satellite Concourse 1 at O’Hare International Airport, one of the nation’s business airports. Designed by Skidmore, Owings & Merrill (SOM), with Ross Barney Architects, Juan Gabriel Moreno Architects (JGMA), and Arup, the concourse will be the first new building in the Terminal Area Program, the largest concourse area expansion and revitalization in the airport’s almost seven-decade history.
Office Buildings | Jun 3, 2024
Insights for working well in a hybrid world
GBBN Principal and Interior Designer Beth Latto, NCIDQ, LEED AP, ID+C, WELL AP, share a few takeaways, insights, and lessons learned from a recent Post Occupancy Evaluation of the firm's Cincinnati, Ohio, office.
Multifamily Housing | Jun 3, 2024
Grassroots groups becoming a force in housing advocacy
A growing movement of grassroots organizing to support new housing construction is having an impact in city halls across the country. Fed up with high housing costs and the commonly hostile reception to new housing proposals, advocacy groups have sprung up in many communities to attend public meetings to speak in support of developments.
MFPRO+ News | Jun 3, 2024
New York’s office to residential conversion program draws interest from 64 owners
New York City’s Office Conversion Accelerator Program has been contacted by the owners of 64 commercial buildings interested in converting their properties to residential use.
MFPRO+ News | Jun 3, 2024
Seattle mayor wants to scale back energy code to spur more housing construction
Seattle’s mayor recently proposed that the city scale back a scheduled revamping of its building energy code to help boost housing production. The proposal would halt an update to the city’s multifamily and commercial building energy code that is scheduled to take effect later this year.