IronUp Offers Rental Fleet Management

March 9, 2021

IronUp software platform allows renters of construction equipment to manage their rented fleet from all suppliers in one system. According to founders (and members of the Under 40 in Construction Equipment) Garrett Schemmel and Sam Giffin, the web and mobile app gives fleet managers “new performance insights and streamlined organizational workflow,” and helps lower costs.

“After nearly a decade building solutions for construction equipment professionals, early in 2020 we really began to listen closely to the ‘rented fleet management problem’,” said Schemmel, CEO, in a prepared statement. “And after months of working with dozens of companies, we knew we had to do something to fix this $50 billion problem.”

Schemmel cites figures from the American Rental Association noting a transition from owned equipment use to rented equipment use, with equipment utilization nearly 60 percent rental by 2020. Contractors have typically managed their owned fleets via maintenance-first systems (CMMS), but in the transition to managing a rented fleet, no platform existed, he said, resulting in simple issues like forgotten rentals to more complex problems like not understanding the true cost per hour of rented equipment.

IronUp unites the entire construction/renting organization under one platform, including operations and equipment management. Schemmel said IronUp fixes these common rental problems:

  • Unexpected invoices and “forgotten” rentals
  • Difficult supplier discovery and management
  • Lack of billing dispute protection
  • Inconsistent delivery and call off logistics tracking
  • Easily-retrieved cost reporting by project

“After listening to the needs of contractors, IronUp was built to enable the entire construction organization to get what they need, when they need it, easily,” said Sam Giffin, CDO, in a statement. “Our platform offers all features to manage rentals well across any organization size, including a CMMS-like experience for rented assets, a centralized Supplier CRM, and critical file storage and reporting features.”

Schemmel stated:

“The megatrend of rental shows all signs of continuing. The issues around rental will only continue to compound. And with the summer construction season closing in, now’s the best time to prepare.”

IronUp is free to start.

“Start with one project on our free plan and make sure you’re prepared for the upcoming construction season,” Schemmel said. “Take a self-guided, online tour now or request a personalized one-on-one demo for a more guided experience. Or submit a few data points to get a customized ROI calculation sent to you.”

Source: IronUp