After almost a century, Pine Hall Brick Company is reintroducing itself with a new logo and website, and a new focus on the benefits of brick construction to today’s marketplace.
The new logo has an updated version of the company’s signature basket-weave brick pattern, with a modern typestyle for the company name and the new tagline: Build Your Dreams.
The website, www.PineHallBrick.com, centers on the idea that brick is better – and in a slideshow format, shows why. Pictures of buildings, residences and streets that were built using Pine Hall Brick products are shown, each with a one-word description: Beautiful. Coveted. Creative. Durable.
The new website is inviting to today’s consumer by being mobile-friendly and content-driven. Visitors can learn about brick construction, review products that are available, from face brick to conventional pavers to StormPave permeable pavers, and find the nearest location where they can purchase the products.
Pine Hall Brick Company says it has long kept the promise of authenticity by engineering products that are proven to be durable, because of relentless quality control, independent engineering tests and actual customer experiences dating back almost a century.
The new website carries that further, by showing actual completed residential and commercial projects, to give potential customers a source of ideas for their own projects. In addition, product galleries and other content are being updated to reflect more emphasis on design, including color, texture and style.
“Our rebranding is in keeping with our business philosophy of always striving to be better at everything we do; and to be a leader in the marketplace with innovative new products,” said Fletcher Steele, president of Pine Hall Brick Company. “We call it being ‘easy to do business with.‘ ”
Founded in 1922, Pine Hall Brick Company is a family-owned company and is a leading manufacturer of face brick, pavers and special-shaped brick. Headquartered in Winston-Salem, NC, the company has three plants in Madison, NC, and two plants in Fairmount, Ga. The company has 150 distributors in 38 states.
