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Top Trends in Digital Sales and Marketing Strategies

Pro Builder

“A lot of things we thought for years would be nice to have but maybe got delayed for other initiatives suddenly got moved up to the top,” adds Chris Thornton, VP of digital marketing and technology for Ashton Woods , an Atlanta-based home builder. The key will be maintaining that success going forward,” says Ashton Woods’ Thornton. “If

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Four Builders Who Succeeded during the Pandemic with Digital Sales and Marketing

Pro Builder

“A lot of things we thought for years would be nice to have but maybe got delayed for other initiatives suddenly got moved up to the top,” adds Chris Thornton, VP of digital marketing and technology for Ashton Woods, an Atlanta-based home builder. Luckily, we had put a lot of thought into these things but not pulled the trigger.

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First, Best Impressions: The 2022 Nationals

Pro Builder

Builder: Ashton Woods. Interior designer: Centro Stile by Ashton Woods. The Studio by Ashton Woods creates a stress-free zone for homebuyers and potential customers as they make design selections. Variegated wood panels echo the layered sandstone cliffs of a nearby forest preserve. . The Studio.

Design 98
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Wellness on a Grand Scale

Pro Builder

A city within a city, Lake Nona boasts about 16,000 residents in more than a dozen different neighborhoods built by home builders such as PulteGroup , Taylor Morrison , David Weekley Homes , Ashton Woods , and Craft Home s, a Tavistock builder.

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Evolving Traditional Design Strategies for Today’s Homeowner

Pro Builder

Jay Kallos with Ashton Woods describes it as “discovery” – rather that being in your face the moment you walk in the door. After all, why can’t the entry have its own moment? What if we put a bedroom there that didn’t open to the foyer? Are we that impatient that we can’t take a few more steps to “arrive”?

Design 52
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Design Excellence: A Selection of Projects From the 2021 Best in American Living Awards

Pro Builder

Jay Kallos, Ashton Woods. A wood plank ceiling, a classic pendant light, and rattan furnishings keep the space light and airy. — The building’s board-and-batten siding, steeply pitched roof, and exposed wood beams provide a stylistic nod to the historic barn that once stood on the site. Jared Carlon, Norris Design.

Design 98
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Leading the Home Building Industry: Pro Builder's 2021 Forty Under 40

Pro Builder

Nikki James , 38, Studio Manager, Ashton Woods Homes, Dallas. Ashton Woods Homes. Laura Hanson , 39, Marketing Manager, New Tradition Homes, Vancouver, Wash. Mariel Heredia , 39, Director of Design, AIA, Van Metre Homes, Fairfax, Va. Luke Kinser , 35, Managing Member, Owner, Virginia Builders, Chesapeake, Va.