Email Marketing For Construction (Part 2 of 2)
Construction Marketing
AUGUST 11, 2011
This blog, Part 2 in the a series will share email marketing testing tips, measuring email campaigns, a Glossary of Terms, and an enormous construction email list. To conduct the test, simply email one or more versions to a small list. Lower open rates or CTRs should be dropped in favor of higher open rates and CTRs.
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