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Rebranding Reno

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The answer can be found in Reno, NV, which bills itself as “The Biggest Little City in the World.” To lure new high-tech ventures, Reno is emphasizing its proximity to Silicon Valley (the city is a four-hour drive from San Francisco) and the fact that Nevada is a state with no corporate or inventory taxes.

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Snapshots: 60 Seconds… With Bill Hagerty, Commissioner, Tennessee Department Of Economic And Community Development

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The answer can be found in Reno, NV, which bills itself as “The Biggest Little City in the World.” Instead of trying to replicate Vegas’ famous Strip, Reno is opting for Startup Row, a string of e-Commerce ventures that is drawing from an overflow of techies flocking to the city’s biggest recent prize—Apple’s new data center.