Marketing Industrialized Construction to Consumers
Pro Builder
JUNE 7, 2022
Josefin Kannin, marketing director for Seattle-based Lindal Cedar Homes , North America’s largest manufacturer of post-and-beam custom kit homes, agrees. The latter is what Lindal actually does, and its dealers don’t like the term “modular” marketed to their homebuying customers, so Kannin has targeted “prefab” as a compromise.
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