How Generous Information-Sharing Builds Your Content-Based Marketing Program
Construction Marketing
AUGUST 24, 2011
Louis Iturra is the founder of Iturra Designs, a supplier of band saw parts and accessories in Jacksonville, FL. In addition to sales made to retailers and catalog companies, 70% of Iturra’s business is generated by his massive 230-page free catalog—more like a book than a catalog, actually. And if so, then how?
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