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The Importance of Online Reviews For Construction Brands

Construction Marketing

The local search war for construction and construction-related brands is heating up and rankings in search engine results pages (SERPs) are increasingly important. One element of your local search-ranking factor is the number and quality of reviews your business receives. Reviews Influence Consumer Behavior.

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What Is Construction Marketing And Why Is It Important?

Construction Marketing

Search Engine Optimization (SEO) SEO is another effective strategy that can help improve your online visibility. Remember, the higher your website ranks on search engine results, the more likely potential clients will visit your site. It is important, however, to choose a platform that your target audience frequents.

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Contractor Website Best Practices

Construction Marketing

There are at least 3 “foundational” elements to an excellent website, along with many best practices including highly visual, mobile and responsive, and search engine optimized. Furthermore, Google now uses mobile as a ranking factor for mobile searches. Search Engine Optimization (SEO). Good question.

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Homebuyers Are Becoming More Active as Affordability Improves

Pro Builder

The share of prospective buyers who are actively searching for a home increased in every region between the final quarter of 2022 and the first quarter of 2023, and that spur of fresh activity is likely a result of improved affordability expectations. Improved affordability, however, has intensified demand and increased competition.

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Get to Know SEO

Construction Business Owner

Consumers use search engines, not telephone books, to find contractors, remodelers and other service firms in the construction industry. Therefore, search engine optimization (SEO) is required to rank high in search engine results pages, driving website traffic and, ultimately, sales.

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Inbound Marketing in Construction – Survey Results

Construction Marketing

How do you measure inbound marketing results? Respondents indicated that the top three inbound marketing activities employed were Facebook (65%), Search Engine Optimization (61%), and Twitter (61%). Paid search and toll free call centers were the least used tactics, both with 3%. 10% do not measure inbound marketing results.

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2017 Construction Marketing Resolutions

Construction Marketing

Another year, and more soul-searching for new ideas to achieve marketing success! This year the team at the Construction Marketing Association is recommending: 1) Smarter prospecting , 2) Paid search and paid social , and 3) Marketing self-improvement. Supplement Sales Navigator with old-fashioned Google and website searches.