Lets Build

FEBRUARY 16, 2017

We’ve spent nearly 40+ hours collecting the best advice from many different construction companies and contractors to bring you an incredible guide to getting free advertising in the construction industry. At the same time, you shouldn’t underestimate the power of advertising offline. No reason to worry about it, though.

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A David Creation

SEPTEMBER 3, 2021

* I’m too small to advertise on the radio! Deciding whether or not to pull the trigger on radio advertising isn’t easy, and the price tag often is a tough pill to swallow. If you stay consistent with this form of advertising, you’ll see fruit from your marketing investment. Old-school advertising still works!

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Contractors Commercial News Contract 52

Construction Marketing Ideas

OCTOBER 27, 2017

You might expect to get a resounding “yes” to the question: “Should you advertise” from someone who has earned upwards of 90 per cent of my income for the past three decades — from advertising sales.

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Construction Marketing Ideas

SEPTEMBER 3, 2018

provides some simple suggestions for advertising headline messaging in a recent eletter posting. Justin Jacobs, marketing coach at Hudson,Ink.,

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Drawings IDEA Residential 54

Construction Marketing Ideas

MAY 29, 2019

I certainly experienced a rather shocking and rude awakening a few weeks ago when I decided to reactivate my Google AdWords account and purchase some keyword advertising for our new Ontarioconstructionnews.com title. Naively, I thought the process would be painless, risk-free and easy.

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Construction Marketing Ideas

APRIL 7, 2014

Recently, someone posted on Contractortalk.com under the heading “free advertising”, this question: Anyone out there have any ideas for me on advertising? I’m trying to get more work for my flooring business, and would really like to do some advertising as inexpensively as possible.

Los Angeles 66

Los Angeles IDEA CA Contractors 66

Construction Marketing Ideas

NOVEMBER 29, 2015

The latest and most forceful trend in online advertising has the rather aboriginal-sounding title “Native advertising” The phrase refers to advertisements set within the social media news or blog feed in the same format and style as a regular posting. I welcome your comments and questions about native advertising.

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Construction Marketing Ideas

MAY 4, 2019

and) discovering PPC advertising appeared first on Construction Marketing Ideas. In other words, if we are so bogged down in the day-to-day work of our trade/profession that we don’t have the time (and/or resources) to hire or contract with others to tackle the operations/work, then we are failing and […].

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Construction Marketing Ideas

JULY 17, 2017

Michael Stone in a recent eletter reminds residential contractors that they should always be advertising. He means “advertising” in the broader sense — including online marketing, and ensuring they have an effective website, as well as more traditional media.

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Residential Contractors 63

Construction Marketing Ideas

SEPTEMBER 5, 2016

Some research indicates the compelling advantage of social media posting, “boosting’ and advertising — with notable results from targeted demographics.

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Construction Marketing Ideas

FEBRUARY 10, 2017

Darren Slaughter has published a compelling article: Why Blogging is Better than Advertising, where he outlines the reason contractors should make routine blogging a top priority. He cites these HubSpot stastistics: Using data collected in 2013, they have discovered some facts that many of us long suspected to be true.

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Construction Marketing Ideas

NOVEMBER 9, 2015

We are sensitive to pressure, advertiser value, and long-range relationships in building these features. describes it, Profile advertising. By exchanging this information, the publishing house will then contact the suppliers asking whether they’d like to pay for advertising to support their client.

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Housing Guidelines Contractors Design 48

Construction Marketing Ideas

MAY 4, 2018

This is especially relevant when it comes to paid publicity, or advertising, since 95 per cent of my business income arises from advertising sales. Generally, in writing this blog, I try to manage the story so that there isn’t a conflict between the words here and personal self-interest.

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Income Management 54

Construction Marketing Ideas

MAY 10, 2017

John Jantsch in Duct Tape Marketing provides a handy primer and some simple and effective advice in this posting: How to Get the Most Out of Pay Per Click Advertising.

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Construction Marketing Ideas

SEPTEMBER 29, 2017

Recently, Facebook and Twitter have come under fire for advertising campaigns designed to play to the emotions of selected groups often based on less-than-ideal ethics.

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Education News Design 48

Construction Marketing Ideas

DECEMBER 12, 2016

Certainly Dun and Bradstreet — evolving from a traditional credit/business information and business database leads service — has an interest in data-driven marketing and so, in producing a white paper Programmatic Advertising: 2016 benchmarks, budgets and trends, would assert programmatic advertising’s […].

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Green Industry Professionals

NOVEMBER 26, 2018

The Department of Labor said Internet-based advertising would help American job seekers identify job opportunities.

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Construction Marketing Ideas

JULY 10, 2015

We frequently associate direct response advertising with “junk mail” but the really good direct response material is compelling and builds trust (and of course can include television and electronic advertising.).

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Construction Marketing Ideas

JUNE 18, 2017

Recently, Google has been developing some initiatives to control the harmful impact of excessively intrusive advertising within its network. Glaring full-screen “takeover” ads are now highly restricted/eliminated, and you Chrome browser will allow you to reduce (even eliminate) irritating ads.

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Construction Marketing Ideas

JULY 11, 2015

In the previous two posts, I described two fundamental advertising styles: Image-rich branding ads and text-rich direct response messages. This means at a minimum, your conventional/branding advertising should have a call to action and a response mechanism, if only to attract the reader to a direct-response page.

Drawings 48

Drawings Materials Documentation Resource 48

Construction Marketing Ideas

JANUARY 17, 2017

Are there good grounds for paid advertising for architectural, engineering and construction businesses? The answer, of course, is “yes” if you think your advertising through properly. In […].

Architecture 48

Architecture Engineering Construction 48

Contractor Magazine

JANUARY 11, 2018

Home service companies spend tons of money or time, effort and hard work advertising to suspects with the hopes of finding some prospects. What I’m referring to is the old “love ‘em and leave ‘em” scenario. You know how it goes.

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Contractor Magazine

JANUARY 7, 2015

Advertising was so simple a couple of decades ago. Success was formulaic. All it took was money and a halfway compelling message. Marketing Michel Registered User'

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Construction Marketing Ideas

JANUARY 30, 2017

There’s no secret here that our business earns more than 90 per cent of its revenue from advertising. However, a lot of advertising we se doesn’t work, at least in any obvious way.

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IDEA Sustainability Management 48

Construction Marketing Ideas

JANUARY 24, 2016

A Wikipedia image describing Moxie Sozo , a Boulder, Colorado-based design and advertising agency founded in 1999 by Leif Steiner. Throughout the history of modern advertising, businesses have had the choice of purchasing their advertising directly or using agencies.

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Construction Marketing Ideas

DECEMBER 16, 2015

Many years ago (in Internet time), the early adaptors to Google’s keyword-based search advertising discovered how shockingly effective (and inexpensive) it was. Some advertisers reported their return was an order of magnitude or even twice that conventional print and the early Internet banner advertising.

Residential 48

Residential News Software Software 48

Green Industry Professionals

APRIL 12, 2019

The sheep, photographed with a seat on its back, was advertised as a barely used ride-on lawn mower in good condition.

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Construction Marketing Ideas

AUGUST 4, 2015

The Facebook retargeting option could reduce your advertising costs and lead generation quality significantly. Here is how he puts it: Why would you pay to advertise an Article? This is when you advertise your ‘Free Guide’ ( Your Lead Magnet! This is when you advertise your ‘Free Guide’ ( Your Lead Magnet! ).

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Construction Marketing

SEPTEMBER 20, 2019

A complete how-to guide for construction marketers in need of identifying and selecting a new marketing, advertising, creative, promotion, public relations, or digital agency. How to Choose an Advertising Agency (Inc. No question, choosing an agency partner is a critical decision. Download the Marketing Agency Selection Guide here.

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Contractor Magazine

NOVEMBER 6, 2017

The Cast Iron Soil Pipe Institute has introduced its new digital and print advertising campaign, “We’ve Seen It All. We’ve Done It All.”

Education 41

Education Engineering 41

Construction Marketing Ideas

MARCH 18, 2015

If I had a marketing budget of $10,000, would I spend it on advertising or community/association service? It may seem strange for me to advocate the community/association service option, since my business earns more than 95 per cent of its revenue by selling advertising. So there is an important place for advertising.

Budgeting 48

Budgeting Budget Spirit Profitability 48

Construction Marketing

NOVEMBER 22, 2019

Event calendar submission to local/regional newsprint, media outlets, city news outlets (if applicable) Website banner, landing page, calendar listing, registration link, blog, etc.

Construction 309

Construction News Plans Resource 309

Construction Dive

JULY 20, 2023

The free camp tours jobsites in the city, provides safety orientation and advertises the perks of a career in the trades.

Philadelphia 118

Philadelphia Safety 118

Construction Marketing Ideas

JANUARY 9, 2015

You can measure and track results from advertising in publications such as Canadian Design and Construction Report. Can you profitably implement a paid advertising strategy for professional architectural, engineering and construction services for the business-to-business or business-to-government markets? Advertising Publications'

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Contractor Bookkeeping

MARCH 8, 2024

You can use various strategies to promote your business, such as creating a website, networking, social media marketing, and advertising. Marketing your construction business is crucial for its growth and success. Additionally, sponsoring events and collaborating with other companies can help you reach a wider audience.

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Construction IDEA Contractors 110

Construction Marketing Ideas

NOVEMBER 6, 2015

The issue with print advertising, in my opinion, is you should check the numbers, your intended demographics and (most importantly) the publisher’s capacity to deliver the relevant value-added e-services to go along with the print message. I think we’ve been able to achieve these goals quite well.

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Construction Renovating News Contract 48

Construction Equipment

MARCH 31, 2020

Randy Bach, long-time advertising manager for GOMACO and a concrete industry icon, is retiring effective April 1, 2020, after a distinguished 36-year career. He joined the company's advertising department in 1984, becoming advertising manager in 1989. "I I am one of those who has lived and breathed…

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