Remove brand-brave
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An Ode to ArchiCAD…or…can we call it something else?

DebunkTheBIM

Highly likely, that those that may have bravely floated the idea of a new name were advised by experts, that the brand capital of the name is too high to throw away – rebuilding will take decades. And, no it was not right even when the ‘by architects – for architects’ mantra was still working. But, would it?

ArchiCAD 118
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Pay to play or pay for play: Which road do you go?

Construction Marketing Ideas

I just advised a national brand with over 3000 followers and their posts were showing to an average of 2% of their fans! This stuff isn’t easy, but if you are ready to brave the great new world, you will successfully find your way through the process. Less engaged fan bases see even fewer. were seeing their posts!

Roads 48
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Atlantis, The Palm: Dubai’s mega resort with waterparks, grandiose feasts and celebrity chefs

Construction Test

Fronds sprout from a central trunk and compound-sized playgrounds for rich Emeratis sprout from the fronds, at the apex of it all is Atlantis, the Palm, themed around the famous sunken city which, given the way we are heading, is either brave or prophetic, or both. a Deluxe king-interior-bedroom. Photo: Supplied.

Deals 26
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Whose winning with online advertising? Look at Google and Facebook

Construction Marketing Ideas

While this is a UK publication, these trends are world-wide: The bulk of spending by brands on digital advertising is going to Google and Facebook. Executives in Cannes put a brave face on what this might mean for their industry but the consequences of two companies becoming the gatekeepers for most digital advertising are profound.