An Ode to ArchiCAD…or…can we call it something else?
DebunkTheBIM
APRIL 13, 2021
Highly likely, that those that may have bravely floated the idea of a new name were advised by experts, that the brand capital of the name is too high to throw away – rebuilding will take decades. And, no it was not right even when the ‘by architects – for architects’ mantra was still working. But, would it?
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