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When a Marketing Audit Is the Answer

Construction Business Owner

When a Marketing Audit Is the Answer ccapoccia Mon, 12/04/2023 - 17:14 In the ever-evolving landscape of marketing, it is essential for your business to regularly assess the effectiveness of its strategies and tactics. But how do you know when it’s time to conduct a marketing audit?

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How To Set Up Solar Panels In A Commercial Building

Construction Marketing

Such providers have a team of experts who can help answer any questions. Get A Professional Energy Audit. With the help of a professional energy audit, you can see exactly how much power and fossil fuels each building system uses so you can decide how to cut consumption. Examine The Roofing System. Hire Certified Personnel.

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How Good Is Your Online Lead Follow-Up—Even in a Crisis?

Pro Builder

The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis. Until March 2020, the new-home market was on fire. In addition, 75% of builders did not text an online lead (even when invited to do so) and 94% of builders did not send a video email.

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Bury Your Head in the Sand and ESG will Go Away

Green Building Law Update

While the idea of ESG began in 2004 with a United Nations initiative to influence capital in non-Western markets, in 2021 the legal and political institutions in the United States and the EU are demanding those ideas be implemented by businesses posthaste. This is all happening now. If the organization wants the very best employees (.

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The Future of the New-Home Design Studio

Pro Builder

As business leaders, builders need to understand both the demand and the supply side of the equation when they consider how best to position their company and, specifically, its home-personalization strategy for a successful future. Marketing by Design Center. Hint: This is the opposite of being driven solely by market conditions.) .

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Construction Business Owner Blogs

Construction Business Owner

MARKETING |. Sales/Marketing. Sometimes in the evening when I’m working on a few things, such as this blog, I’ll also try to carry on a conversation with my wonderful and patient wife Sallie. If you’re not sure (or answered with an “uh huh” or “really?”) – please read on. STRATEGY |. MANAGEMENT |. ACCOUNTING |.

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Relationships, ethics and marketing: Where are the boundaries?

Construction Marketing Ideas

When does healthy relationship-building and solid client service practices become unfair advantage? This question isn’t as simple to answer as it is to ask, especially as we think about the purpose of marketing in the AEC community, especially for public works projects. The auditor smiled when he accepted my coffee offer.