Remove profile editorial
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Is “Profile advertising” really that bad?

Construction Marketing Ideas

A few pages from a recent feature profile in one of our publications. I’m referring in this case to the feature profile article, or as Susan Goulder from the U.K. describes it, Profile advertising. Magazines offer ‘free’ editorial to companies, usually for a business profile (hence the name I use for it).

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5 Social Media Training Tips

Construction Marketing

Ideally, marketing assumes the role as managing editor, guiding content strategy, editorial calendars and assignments. Train employees how to link corporate website, blog and Twitter to their individual profiles. Train employees how to list company, brand, industry and partner events via the EVENT application on their profiles.

professionals

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How a Heritage Building’s Foundation was Restored after Flood Damage

Construction Marketing

They can be found on flood profiles and Flood Insurance Rate Maps. It has no editorial input to this post. Alternately, the project could be extended to removing the roof, extending the walls of the house, replacing the roof with a new one and then constructing a living area that’s elevated. Source: FEMA. Base Flood Elevation.

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A Look at Housing's Future: It Takes a (Show) Village

Pro Builder

For 2023, the Las Vegas-based company brings a more ambitious iteration: a two-story unit based on the same footprint as a companion Casita (see floor plan, below).

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$3-Billion Buyout of Shaw Would Boost CB&I's Energy Capabilities.

ENR Construction

Description: CB&I raises its profile in several key energy markets as a possible challenger to Fluor Corp. editorial calendar | contact. Interviews. People on the Move. Obituaries. Multimedia. Annual Photo Contest. Photo Contest Archives. Slideshows. Reader Photos. Book Reviews. Information Technology. Construction Technology.

FAQ 40
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How to remove irritants from your business (and construction marketing)

Construction Marketing Ideas

We spent so much time and energy focusing on special editorial features and ensuring the companies profiled in the features were satisfied, we forgot entirely about the real customers — the advertisers paying the bills. Finally, our biggest “irritant” almost destroyed this business a few years ago.

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Our greatest marketing blunder

Construction Marketing Ideas

Since learning about supplier-chain relationship techniques from the late Walt Hailey in the late 1990s, our largest revenue source has been supplier-supported editorial features. We arrange with companies or organizations to profile their business or projects in exchange for permission to communicate with their suppliers.

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