What You Don’t Know About Marketing
Help Everybody Everyday
FEBRUARY 26, 2009
This seemed like a bargain compared to the original iPhone’s price tag of $599. Cialdini tells us of a jeweler whose sales associate accidently doubled the price of some of her poorest selling items, which resulted in a dramatic increase in sales. This second iteration of the iPhone was $299. “I would listen to the stereos.
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