Email Marketing For Construction (Part 2 of 2)
Construction Marketing
AUGUST 11, 2011
Content (balance of written copy and visuals). An ESP is a specific type of Application Service Provider (see ASP). Also known as unsolicited commercial email. Following is a list of email elements you can test before sending out an email: Subject Line. Offer/promotion/Call-to-action. Layout of the email. Headline/Title.
Let's personalize your content