Email Marketing For Construction (Part 2 of 2)
Construction Marketing
AUGUST 11, 2011
If all versions test low, go back to the drawing board or consult an expert. An ESP is a specific type of Application Service Provider (see ASP). Next, measure and compare open rates for different subject lines, or click-through rates (CTRs) for different layouts or offers. Offer/promotion/Call-to-action. Layout of the email.
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