Email Marketing For Construction (Part 2 of 2)
Construction Marketing
AUGUST 11, 2011
If all versions test low, go back to the drawing board or consult an expert. Content (balance of written copy and visuals). An ESP is a specific type of Application Service Provider (see ASP). Following is a list of email elements you can test before sending out an email: Subject Line. Offer/promotion/Call-to-action.
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