Remove Budget Remove Compensation Remove Visualization Remove White Paper
article thumbnail

Right-Sizing Your Advertising: How to Create a Construction Advertising Machine

Construction Marketing

But when the music stops, as it has now, companies wise up to the fact that significant parts of their marketing budgets don’t produce anything that can be linked to revenue, and can’t be measured by any rational means even if it did. Originally posted by The Business Marketing Institute, by Eric Gagnon.

article thumbnail

Best Practices for Multiple Award IDIQ – Task and Delivery Order Contracting

Building Information Management

Office of Management and Budget (OMB). Office of Management and Budget. Using automated evaluation tools which provided a quick, summarized, visual representation of the most qualified proposals. ” [Note: Some agencies no longer use the term “white paper” due to contractors’ complaints that it is confusing.