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FEATURE STORY: 2013 Economic Development Awards

Buisness Facilities Contributed Content

Less Taxing,” aired for six months in the NY/NJ/CT, Boston and Chicago markets. The local economic development office for Rochester, NH led the Recruitment Team for the project, and persevered during a two year selection and negotiation process, managing a complex package of deliverables. The campaign, built on the tagline of “Life.

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