Marketing Industrialized Construction to Consumers
Pro Builder
JUNE 7, 2022
But creating a similar momentum around IC likely requires a cohesive, well-financed, and equally aggressive effort among the segment’s stakeholders. Josefin Kannin, marketing director for Seattle-based Lindal Cedar Homes , North America’s largest manufacturer of post-and-beam custom kit homes, agrees. We’ve got to educate en masse.”.
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