Feature Story: Public-Private Partnerships – An Alliance For Progress That Works
Business Facilities
AUGUST 20, 2014
Less Taxing,” aired for six months in the NY/NJ/CT, Boston and Chicago markets. Navy Federal Credit Union, Bristol-Myers Squibb and Deutsche Bank. This successful marketing plan included a 2012 national TV ad blitz which promoted the region’s strong business value proposition. The campaign, built on the tagline of “Life.
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