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Email Marketing for Construction (Part 1 of 2)

Construction Marketing

Long before blogs, Twitter and Facebook, marketers used email to communicate with customers and prospects in a similar mode as direct mail. Why Consider Email Marketing? And email campaigns can easily be customized, personalized and otherwise targeted to the individual or market segment. Customer phone inquiries including RFQs.

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How to Measure Construction Marketing Results: The Newest Rules

Construction Marketing

Financial measures like sales revenue, unit volumes or profit margins are not only important, but closely tied to companyor brand success. Tracking measures can be facilitated by a customer or prospect database, or for smaller scale marketing programs, a spreadsheet. Comparing rates to average benchmarks is a useful exercise.