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The narrative instead of the story: Your marketing answer (if you are able to absorb the concept)

Construction Marketing Ideas

The Boyhood of Raleigh by Sir John Everett Millais, oil on canvas, 1870. A seafarer tells the young Sir Walter Raleigh and his brother the story of what happened out at sea (Wikipedia. Some marketing insights are easy to grab. Others are more nuanced.

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40 Under 40: Champions of Construction 2023

Autodesk Construction Cloud

Manuel Klingenfuss Team Leader, Amstein + Walthert Bern AG Bern, Switzerland With Manuel's help, Amstein+Walthert has significantly advanced its approach to BIM. This approach established a strong partnership with the supply chain and led to the acquisition of new BIM projects. They trust her, and she advocates hard on their behalf.