How Generous Information-Sharing Builds Your Content-Based Marketing Program
Construction Marketing
AUGUST 24, 2011
In addition to sales made to retailers and catalog companies, 70% of Iturra’s business is generated by his massive 230-page free catalog—more like a book than a catalog, actually. Your Readers Want Honesty. How Can You Show, and Share, What You Know? First, there is no such thing as providing too much helpful information.
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